About Cause Placement

In an increasingly cluttered and competitive marketplace, charities and causes need new ways to generate enthusiasm and loyalty, acquire new and diversified supporters, and raise much-needed brand awareness and funds. Likewise, entertainment properties and brands have similar needs. Filmmakers, producers and directors, bands, authors, and product developers must find unique ways to connect and create affinity with consumers, audiences, and fans, creating the perfect storm of opportunity.
That’s where CausePlacement.com enters.

CausePlacement.com equips entertainment entities, nonprofits and social entrepreneurs with new and creative strategies that can help to promote cause and social good missions in a saturated market. Through rich conversations, innovative content including online webinars, white papers and presentations, quarterly industry roundtables, our Good Match collaboration service, and the annual Entertaining Good event, CausePlacement.com explores strategies that reach and galvanize new audiences through film, television, celebrity activation, gaming, publishing, music and theater.

Our site is a convergence of news, current conversation, and content sharing focused on partnerships between entertainment and social good entities. We are excited to serve as not only a source for what is happening and relevant in these industries, but also as a curator of new and meaningful relationships.